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Entries Tagged as 'women’s purchasing power'

Even Companies That Sell Tampons Are Run By Women

December 16th, 2014 · No Comments

As Appeared In Huffington Post Most women would rather not discuss the intricacies of their period with a man. Most men seem fine with that. Yet, until just five years ago, it was up to a largely male-led team to figure out how to market tampons, maxi-pads and other feminine products at Kimberly-Clark, the company behind [...]

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Marketing to Breadwinner Women

August 7th, 2014 · No Comments

These days, when “Honey, I’m home!” is shouted up the stairs at the end of the day, it may very well NOT be the husband who’s come home from a hard day at work. According to the U.S. Bureau of Labor, nearly 40 percent of wives now earn more money than their husbands. That’s a huge [...]

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So Long Soccer Mom? Carmakers Fine-Tune Their Marketing Pitch to Women

July 14th, 2014 · No Comments

                  With women influencing up to 85% of all car purchases and outnumbering men in holding drivers licenses, automakers are beginning to make them a focus in their marketing efforts. We’re happy to be included in the Automotive News article below. http://www.autonews.com/article/20140714/RETAIL03/307149919/fine-tuning-the-pitch-to-women Tweet

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The Buying Power of Women: Mars and Venus

May 6th, 2014 · No Comments

Interesting article in The New York Times about the very different approach to investing by men and women, aptly titled Mars, Venus and the Handling of Money. At the core of the article? As The Times puts it, “the data-driven approach of traditional firms is alienating many women. And the way that women prefer to [...]

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Marketing to Women: Why Content Marketing Is A Great Strategy

April 14th, 2014 · No Comments

You’ve heard about it. Content Marketing. By its simplest definition, Content Marketing is the creation and sharing of different types of media designed to create a relationship with your customers and build loyalty for your brand. What could be more perfect for reaching women? Women, like any other consumers, want information about the products and [...]

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The Purchasing Power of Women

April 8th, 2014 · No Comments

An infographic by Marketing Zeus shows the power of the female consumer.  Sources include Girlpower Marketing. Tweet

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Marketing to Moms: Is Abercrombie CEO Brash or Brilliant?

May 15th, 2013 · 4 Comments

“Only Cool Kids Can Shop Here” Abercrombie & Fitch CEO Mike Jeffries is in the middle of a social media firestorm with his comments that he doesn’t want plus-sized people shopping there. Jeffries is quoted as having said the following in an earlier interview: “In every school there are the cool and popular kids, and [...]

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Marketing to Women? Don’t Forget PANKs!

April 3rd, 2013 · No Comments

PANK:  Professional Aunt No Kids. A joint study recently released by Savvy Auntie and Weber Shandwick with KRC Research revealed that PANKs are a “sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle.” The acronym for this emerging demographic of 23 million women who love children but have none of [...]

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Marketing to Women: Emotional Attachment & Brand Loyalty

April 2nd, 2013 · 1 Comment

Emotions play an important role in a woman’s purchasing decisions and brand loyalty. We don’t always buy a product or service because it’s the best value for our money; many times our choice is driven by an emotional connection. Brands often develop exclusive campaigns and programs to build and maintain this brand loyalty. The recent [...]

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The Badass: Marketing to Boomer Women

April 1st, 2013 · No Comments

                              Women baby boomers know their own strength – but brands are still having a hard time recognizing it. Because I’m a baby boomer and specialize in the marketing-to-women space, I’m particularly conscious of how I’m treated by brands.  I’m certainly not [...]

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