With women influencing up to 85% of all car purchases and outnumbering men in holding drivers licenses, automakers are beginning to make them a focus in their marketing efforts. We’re happy to be included in the Automotive News article below. http://www.autonews.com/article/20140714/RETAIL03/307149919/fine-tuning-the-pitch-to-women Tweet
Entries Tagged as 'women’s purchasing power'
December 5th, 2012 · No Comments
Reprinted with permission from CRT/tanaka Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, thinking about buying [...]