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Entries Tagged as 'women’s purchasing power'

Marketing to Women: Why Content Marketing Is A Great Strategy

April 14th, 2014 · No Comments

You’ve heard about it. Content Marketing. By its simplest definition, Content Marketing is the creation and sharing of different types of media designed to create a relationship with your customers and build loyalty for your brand. What could be more perfect for reaching women? Women, like any other consumers, want information about the products and [...]

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The Purchasing Power of Women

April 8th, 2014 · No Comments

An infographic by Marketing Zeus shows the power of the female consumer.  Sources include Girlpower Marketing. Tweet

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Marketing to Moms: Is Abercrombie CEO Brash or Brilliant?

May 15th, 2013 · 4 Comments

“Only Cool Kids Can Shop Here” Abercrombie & Fitch CEO Mike Jeffries is in the middle of a social media firestorm with his comments that he doesn’t want plus-sized people shopping there. Jeffries is quoted as having said the following in an earlier interview: “In every school there are the cool and popular kids, and [...]

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Marketing to Women? Don’t Forget PANKs!

April 3rd, 2013 · No Comments

PANK:  Professional Aunt No Kids. A joint study recently released by Savvy Auntie and Weber Shandwick with KRC Research revealed that PANKs are a “sizeable segment of younger women with disposable income, dynamic influence, and a digitally-connected lifestyle.” The acronym for this emerging demographic of 23 million women who love children but have none of [...]

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Marketing to Women: Emotional Attachment & Brand Loyalty

April 2nd, 2013 · 1 Comment

Emotions play an important role in a woman’s purchasing decisions and brand loyalty. We don’t always buy a product or service because it’s the best value for our money; many times our choice is driven by an emotional connection. Brands often develop exclusive campaigns and programs to build and maintain this brand loyalty. The recent [...]

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The Badass: Marketing to Boomer Women

April 1st, 2013 · No Comments

                              Women baby boomers know their own strength – but brands are still having a hard time recognizing it. Because I’m a baby boomer and specialize in the marketing-to-women space, I’m particularly conscious of how I’m treated by brands.  I’m certainly not [...]

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Marketing to Women: Mama Needs a Glass of Wine

December 5th, 2012 · No Comments

Reprinted with permission from CRT/tanaka Before becoming one myself, any term modified by “mommy” made me wince. Mommy blogs, mommy marketing, mom(my) jeans. Barf. Now that I have an adorable, bubbly, giggling, non-sleeping baby at home, I’m warily starting to take notice. I find myself secretly reading some of these mommy blogs, thinking about buying [...]

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Marketing to Women This Holiday Season

November 23rd, 2012 · No Comments

By now most of us understand that women are the primary consumers in the U.S. today, responsible for 85 percent of all consumer spending. Women’s combined consumer and business spending is fast approaching $7 trillion – roughly the size of Japan’s economy. When marketing to women this holiday season and beyond, businesses need to keep the following in [...]

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Marketing to Women: Money Talks

November 13th, 2012 · 1 Comment

Women control $8 trillion in assets in the U.S., and by 2020 are expected to control $22 trillion, according to TD Ameritrade.  Consider these statistics: 89% of financial account openings are controlled by women Women sign 80% of all checks, business and personal Women take care of 75% of all family finances 66% of women [...]

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Why Market to “PrimeTime Women”

November 1st, 2012 · No Comments

    We’ve all heard about the seniors, the middle-aged, and the mature market.   Cultural convention says youth is fun; maturity is not.  But women ages 50-70 are the healthiest, wealthiest generation in history, and over the next two decades they will control the majority of the purchasing power in the United States. These “PrimeTime [...]

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