The 2007-2008 recession has hit men so much harder than women that it has even coined a new phrase: the Mancession, according to a recent Newsweek article.
Men are the victims of two thirds of the 11 million jobs lost since the recession began, primarily because they work in industries like construction and manufacturing that were [...]
Entries Tagged as 'women’s purchasing power'
Does “Mancession” Mean Women Will Lead the Recovery?
July 8th, 2010 · No Comments · Uncategorized
Tags:consumer purchasing·female consumers·female consumption power·Marketing to Women·purchase power of moms·women consumers·women's purchasing power
Why Would Brands Ignore These Women?
July 7th, 2010 · No Comments · Uncategorized
The other night I got together with several of my friends for an evening of girltalk. One friend is a mom and business owner who recently bought a new car. Another is an empty-nest mom who just purchased a refrigerator and dryer. A third is a recently-divorced healthcare industry executive who just bought health insurance [...]
Tags:Boomer women·female consumers·female consumption power·female marketing·Marketing to Women·recession marketing·women consumers·women's purchasing power
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
Women’s Word of Mouth – A Marketer’s Dream
May 17th, 2010 · No Comments · Uncategorized
It’s well-known that women control more than 85 percent of consumer household spending. They dominate the marketplace when it comes to referring products and services to their social networks via word of mouth. Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was [...]
Tags:consumer household spending·female consumption power·Marketing to Women·women's purchasing power
Marketing the Scent of a Boy
February 18th, 2010 · 1 Comment · Uncategorized
Deodorant: check. Bodywash: check. Face wash, hair sculpting lotion, body spray: check, check and check. Its all there, safely tucked into a bathroom drawer. But it’s not MY bathroom drawer –– these products are the property of my 12-year old son.
A recent New York Times article addressed the allure that grooming products hold for young [...]
Tags:marketing to moms·Marketing to Women·women's purchasing power
The Financial Power of Women Continues to Grow
February 6th, 2010 · 1 Comment · Uncategorized
Men. Who needs ‘em? A recent Newsweek article noted that women are the ones driving the shopping –– and, economists hope, the recovery. That growth represents “the biggest emerging market in the history of the planet,” according to the article –– more than twice the size of the two hottest developing markets: India and China.
Really? [...]
Tags:female consumers·female consumption power·Marketing to Women·Newsweek·women consumers·women's purchasing power
