The 2007-2008 recession has hit men so much harder than women that it has even coined a new phrase: the Mancession, according to a recent Newsweek article.
Men are the victims of two thirds of the 11 million jobs lost since the recession began, primarily because they work in industries like construction and manufacturing that were [...]
Entries Tagged as 'women consumers'
Does “Mancession” Mean Women Will Lead the Recovery?
July 8th, 2010 · No Comments · Uncategorized
Tags:consumer purchasing·female consumers·female consumption power·Marketing to Women·purchase power of moms·women consumers·women's purchasing power
Why Would Brands Ignore These Women?
July 7th, 2010 · No Comments · Uncategorized
The other night I got together with several of my friends for an evening of girltalk. One friend is a mom and business owner who recently bought a new car. Another is an empty-nest mom who just purchased a refrigerator and dryer. A third is a recently-divorced healthcare industry executive who just bought health insurance [...]
Tags:Boomer women·female consumers·female consumption power·female marketing·Marketing to Women·recession marketing·women consumers·women's purchasing power
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
A Word About Half-Truths
April 21st, 2010 · 1 Comment · Uncategorized
At this year’s Marketing2Women conference, the authors of “What She’s Not Telling You” unveiled a critical behavior among female consumers: the tendency to disclose Half Truths (what they are willing to admit) and to hide Whole Truths (what they really believe, do and buy).
As the most powerful consumers on the planet, women are the voices [...]
Marketers Learn What Women Are Really Saying at 2010 Marketing2Women Conference
April 20th, 2010 · No Comments · Uncategorized
Today marks the first day of the 2010 Marketing2Women conference in Chicago. I’m on hand to hear marketing execs from GM, Kodak, Mary Kay, MasterCard, P&G, Aetna and others talk about the importance of building relationships with women in a way that they understand and appreciate.
Smart brands and marketers understand this is not an option, [...]
To Get Economy Moving, Smart Marketers Will Focus On Marketing to Women
March 5th, 2010 · No Comments · Uncategorized
Women are the CFOs of their families, controlling the purse strings of much of today’s consumer marketplace.
In today’s recession, many women are foregoing shopping trips because they don’t want to see something they like and have to make the agonizing decision whether or not to buy it. Instead, many women are making smaller, “feel good” [...]
The Financial Power of Women Continues to Grow
February 6th, 2010 · 1 Comment · Uncategorized
Men. Who needs ‘em? A recent Newsweek article noted that women are the ones driving the shopping –– and, economists hope, the recovery. That growth represents “the biggest emerging market in the history of the planet,” according to the article –– more than twice the size of the two hottest developing markets: India and China.
Really? [...]
Tags:female consumers·female consumption power·Marketing to Women·Newsweek·women consumers·women's purchasing power
