The other night I got together with several of my friends for an evening of girltalk. One friend is a mom and business owner who recently bought a new car. Another is an empty-nest mom who just purchased a refrigerator and dryer. A third is a recently-divorced healthcare industry executive who just bought health insurance [...]
Entries Tagged as 'recession marketing'
Why Would Brands Ignore These Women?
July 7th, 2010 · No Comments · Uncategorized
Tags:Boomer women·female consumers·female consumption power·female marketing·Marketing to Women·recession marketing·women consumers·women's purchasing power
To Get Economy Moving, Smart Marketers Will Focus On Marketing to Women
March 5th, 2010 · No Comments · Uncategorized
Women are the CFOs of their families, controlling the purse strings of much of today’s consumer marketplace.
In today’s recession, many women are foregoing shopping trips because they don’t want to see something they like and have to make the agonizing decision whether or not to buy it. Instead, many women are making smaller, “feel good” [...]
