The 2007-2008 recession has hit men so much harder than women that it has even coined a new phrase: the Mancession, according to a recent Newsweek article.
Men are the victims of two thirds of the 11 million jobs lost since the recession began, primarily because they work in industries like construction and manufacturing that were [...]
Entries Tagged as 'purchase power of moms'
Does “Mancession” Mean Women Will Lead the Recovery?
July 8th, 2010 · No Comments · Uncategorized
Tags:consumer purchasing·female consumers·female consumption power·Marketing to Women·purchase power of moms·women consumers·women's purchasing power
For Moms, Saving the Planet Begins at Home
April 26th, 2010 · 1 Comment · Uncategorized
Since the first Earth Day back in 1990, millions of women have begun to protest the rapidly declining health of our planet.
For the past eleven years, Earthday Resources has issued its Don’t Be Fooled Awards to the top ten greenwashers of the previous year. Greenwashing is defined as “disinformation disseminated by an organization so as [...]
Tags:marketing to moms·purchase power of moms·sustainability·women's brands
