A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Entries Tagged as 'marketing to moms'
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
Marketing to Moms Through Social Media
May 10th, 2010 · 1 Comment · Uncategorized
With nearly 40 million U.S. moms expected to be online by 2012, they are one of the Internet’s most desirable groups. New communities and content sites marketing to moms continue to pop up daily. Marketers and advertisers are constantly trying to reach this powerful group, who are not just strong in number, but in purchasing [...]
Tags:marketing to moms·moms and social media·moms online·social media campaigns
Mother’s Day + Social Media = Big Opportunity for Brands
April 28th, 2010 · No Comments · Uncategorized
Although it was celebrated during Greek times, Mother’s Day didn’t become official till 1907. Today, nearly 83 million Moms in the U.S. will find themselves celebrated with some form of Mother’s Day tribute. This year Mother’s Day will find competing brands marketing to moms with a myriad of social media campaigns, including the ones noted [...]
Tags:marketing to moms·mother's day·mother's day campaigns·social media
For Moms, Saving the Planet Begins at Home
April 26th, 2010 · 1 Comment · Uncategorized
Since the first Earth Day back in 1990, millions of women have begun to protest the rapidly declining health of our planet.
For the past eleven years, Earthday Resources has issued its Don’t Be Fooled Awards to the top ten greenwashers of the previous year. Greenwashing is defined as “disinformation disseminated by an organization so as [...]
Tags:marketing to moms·purchase power of moms·sustainability·women's brands
Marketing the Scent of a Boy
February 18th, 2010 · 1 Comment · Uncategorized
Deodorant: check. Bodywash: check. Face wash, hair sculpting lotion, body spray: check, check and check. Its all there, safely tucked into a bathroom drawer. But it’s not MY bathroom drawer –– these products are the property of my 12-year old son.
A recent New York Times article addressed the allure that grooming products hold for young [...]
Tags:marketing to moms·Marketing to Women·women's purchasing power
