THE GIRL EFFECT, n. — The powerful social and economic change brought about when girls have the opportunity to participate.
The focus of this blog has been on women’s consumerism and marketing to women. But in looking at the power of today’s women, we can’t ignore the power of the next generation of women around the [...]
Entries Tagged as 'global trends'
The Girl Effect – The World’s Greatest Untapped Solution
August 9th, 2010 · No Comments · Uncategorized
Tags:adolescent girls in developing countries·female consumers·global trends·Marketing to Women·solutions for young girls in developing nations·teen girls·The Girl Effect
Five Global Trends For Marketing to Women
February 1st, 2010 · No Comments · Uncategorized
According to Bridget Brennan, author of “Inside Why She Buys: How to Reach the World’s Most Powerful Consumer,” there are five major trends driving the global female population, which are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses to their fullest potential. Studying the trends [...]
Tags:Boomer women·Bridget Brennan·female marketing·global trends·Marketing to Women
