The other night I got together with several of my friends for an evening of girltalk. One friend is a mom and business owner who recently bought a new car. Another is an empty-nest mom who just purchased a refrigerator and dryer. A third is a recently-divorced healthcare industry executive who just bought health insurance [...]
Entries Tagged as 'female marketing'
Why Would Brands Ignore These Women?
July 7th, 2010 · No Comments · Uncategorized
Tags:Boomer women·female consumers·female consumption power·female marketing·Marketing to Women·recession marketing·women consumers·women's purchasing power
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
Five Global Trends For Marketing to Women
February 1st, 2010 · No Comments · Uncategorized
According to Bridget Brennan, author of “Inside Why She Buys: How to Reach the World’s Most Powerful Consumer,” there are five major trends driving the global female population, which are key to determining their wants and needs. These global shifts are just beginning to be tapped by businesses to their fullest potential. Studying the trends [...]
Tags:Boomer women·Bridget Brennan·female marketing·global trends·Marketing to Women
