Back to school shopping can be stressful, particularly when you have a picky fashion conscious tween. My nearly 13-year old son has a very strong sense of his own personal style, and refuses to stray far from it. And while I appreciate his independence, I wish he were more open-minded to trying new things, like [...]
Entries Tagged as 'female consumers'
Back To School Shopping With a Tween Boy
August 31st, 2010 · No Comments · Uncategorized
Tags:female consumers·moms parenting styles·parenting teens·shopping·teen years·tween boys
The Girl Effect – The World’s Greatest Untapped Solution
August 9th, 2010 · No Comments · Uncategorized
THE GIRL EFFECT, n. — The powerful social and economic change brought about when girls have the opportunity to participate.
The focus of this blog has been on women’s consumerism and marketing to women. But in looking at the power of today’s women, we can’t ignore the power of the next generation of women around the [...]
Tags:adolescent girls in developing countries·female consumers·global trends·Marketing to Women·solutions for young girls in developing nations·teen girls·The Girl Effect
Does “Mancession” Mean Women Will Lead the Recovery?
July 8th, 2010 · No Comments · Uncategorized
The 2007-2008 recession has hit men so much harder than women that it has even coined a new phrase: the Mancession, according to a recent Newsweek article.
Men are the victims of two thirds of the 11 million jobs lost since the recession began, primarily because they work in industries like construction and manufacturing that were [...]
Tags:consumer purchasing·female consumers·female consumption power·Marketing to Women·purchase power of moms·women consumers·women's purchasing power
Why Would Brands Ignore These Women?
July 7th, 2010 · No Comments · Uncategorized
The other night I got together with several of my friends for an evening of girltalk. One friend is a mom and business owner who recently bought a new car. Another is an empty-nest mom who just purchased a refrigerator and dryer. A third is a recently-divorced healthcare industry executive who just bought health insurance [...]
Tags:Boomer women·female consumers·female consumption power·female marketing·Marketing to Women·recession marketing·women consumers·women's purchasing power
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
A Word About Half-Truths
April 21st, 2010 · 1 Comment · Uncategorized
At this year’s Marketing2Women conference, the authors of “What She’s Not Telling You” unveiled a critical behavior among female consumers: the tendency to disclose Half Truths (what they are willing to admit) and to hide Whole Truths (what they really believe, do and buy).
As the most powerful consumers on the planet, women are the voices [...]
The Financial Power of Women Continues to Grow
February 6th, 2010 · 1 Comment · Uncategorized
Men. Who needs ‘em? A recent Newsweek article noted that women are the ones driving the shopping –– and, economists hope, the recovery. That growth represents “the biggest emerging market in the history of the planet,” according to the article –– more than twice the size of the two hottest developing markets: India and China.
Really? [...]
Tags:female consumers·female consumption power·Marketing to Women·Newsweek·women consumers·women's purchasing power
