The 2007-2008 recession has hit men so much harder than women that it has even coined a new phrase: the Mancession, according to a recent Newsweek article.
Men are the victims of two thirds of the 11 million jobs lost since the recession began, primarily because they work in industries like construction and manufacturing that were [...]
Entries Tagged as 'consumer purchasing'
Does “Mancession” Mean Women Will Lead the Recovery?
July 8th, 2010 · No Comments · Uncategorized
Tags:consumer purchasing·female consumers·female consumption power·Marketing to Women·purchase power of moms·women consumers·women's purchasing power
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
Marketers Learn What Women Are Really Saying at 2010 Marketing2Women Conference
April 20th, 2010 · No Comments · Uncategorized
Today marks the first day of the 2010 Marketing2Women conference in Chicago. I’m on hand to hear marketing execs from GM, Kodak, Mary Kay, MasterCard, P&G, Aetna and others talk about the importance of building relationships with women in a way that they understand and appreciate.
Smart brands and marketers understand this is not an option, [...]
