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Entries Tagged as 'consumer household spending'

Women’s Word of Mouth – A Marketer’s Dream

May 17th, 2010 · No Comments · Uncategorized

It’s well-known that women control more than 85 percent of consumer household spending.  They dominate the marketplace when it comes to referring products and services to their social networks via word of mouth.  Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was [...]

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