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Girlpower Marketing

Girlpower Marketing is a marketing and public relations firm that helps brands build stronger relationships with women.

According to The Economist, women are the single biggest driver of the global economy. They are responsible for 85 percent of all consumer spending, representing $7 trillion in personal and business spending — roughly the size of Japan’s economy.  Yet 91 percent of women say that marketers don’t understand them.  And that’s where we come in.

Our team of seasoned, award-winning professionals are experienced in gender-smart marketing, and excel at launching new products, as well as refocusing existing brands. We create memorable campaigns with impact, focusing on creative strategy and original execution.  Our expertise includes brand positioning, customer research, public relations and social media programs, Web site and collateral development, corporate and product publicity, media tours, influencer outreach, and marketing to women counsel.

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