Back to school shopping can be stressful, particularly when you have a picky fashion conscious tween. My nearly 13-year old son has a very strong sense of his own personal style, and refuses to stray far from it. And while I appreciate his independence, I wish he were more open-minded to trying new things, like [...]
Entries Tagged as 'Uncategorized'
Back To School Shopping With a Tween Boy
August 31st, 2010 · No Comments · Uncategorized
Tags:female consumers·moms parenting styles·parenting teens·shopping·teen years·tween boys
Women Welcome Mobile Shopping
August 30th, 2010 · No Comments · Uncategorized
So you’re in Banana Republic and see a to-die-for camel coat for fall. But before you make the purchase you check with Gap and J Crew to make sure they don’t have something similar at a better price. Instead of getting into your car and going across town or heading home to your computer, you [...]
Tags:women and shopping; mobile shopping; marketing to women; women's purchases
The Girl Effect – The World’s Greatest Untapped Solution
August 9th, 2010 · No Comments · Uncategorized
THE GIRL EFFECT, n. — The powerful social and economic change brought about when girls have the opportunity to participate.
The focus of this blog has been on women’s consumerism and marketing to women. But in looking at the power of today’s women, we can’t ignore the power of the next generation of women around the [...]
Tags:adolescent girls in developing countries·female consumers·global trends·Marketing to Women·solutions for young girls in developing nations·teen girls·The Girl Effect
Does “Mancession” Mean Women Will Lead the Recovery?
July 8th, 2010 · No Comments · Uncategorized
The 2007-2008 recession has hit men so much harder than women that it has even coined a new phrase: the Mancession, according to a recent Newsweek article.
Men are the victims of two thirds of the 11 million jobs lost since the recession began, primarily because they work in industries like construction and manufacturing that were [...]
Tags:consumer purchasing·female consumers·female consumption power·Marketing to Women·purchase power of moms·women consumers·women's purchasing power
Why Would Brands Ignore These Women?
July 7th, 2010 · No Comments · Uncategorized
The other night I got together with several of my friends for an evening of girltalk. One friend is a mom and business owner who recently bought a new car. Another is an empty-nest mom who just purchased a refrigerator and dryer. A third is a recently-divorced healthcare industry executive who just bought health insurance [...]
Tags:Boomer women·female consumers·female consumption power·female marketing·Marketing to Women·recession marketing·women consumers·women's purchasing power
The Lies Women Tell
June 21st, 2010 · No Comments · Uncategorized
A few posts back I touched briefly on how the book What She’s Not Telling You highlights an interesting behavior by the female consumer –– the habit of telling the “half truth” vs. the “whole truth.” Understanding this concept is so important to marketers that I decided to revisit.
Buying into a woman’s “half truth” can [...]
Tags:consumer purchasing·female consumers·female consumption power·female marketing·marketing to moms·Marketing to Women·women consumers·women's purchasing power
Reflections on Tryouts
June 15th, 2010 · No Comments · Uncategorized
Here it comes – the annual tryout season for club hockey.
Even for those who have been on a championship team the previous year, it’s still a time of nerves, pressure and stress. While I know tryouts are stressful in all club sports, it’s especially stressful in Southern California hockey, where limited ice results in a [...]
Tags:
Our Children’s Earth
May 18th, 2010 · 3 Comments · Uncategorized
Guest Post by M. Nicklin
Tar balls reach Key West. BP Says Tube is Containing One Fifth of the Spill. BP Spill: The Equivalent of One Exxon Valdez Every Four Days. These are just some of the many recent headlines about the oil disaster in the Gulf. I read them daily. And alarmingly, the news is [...]
Women’s Word of Mouth – A Marketer’s Dream
May 17th, 2010 · No Comments · Uncategorized
It’s well-known that women control more than 85 percent of consumer household spending. They dominate the marketplace when it comes to referring products and services to their social networks via word of mouth. Ask any woman how she found her hairdresser, doctor, or favorite wine, and she is likely to tell you that it was [...]
Tags:consumer household spending·female consumption power·Marketing to Women·women's purchasing power
Marketing to Moms Through Social Media
May 10th, 2010 · 1 Comment · Uncategorized
With nearly 40 million U.S. moms expected to be online by 2012, they are one of the Internet’s most desirable groups. New communities and content sites marketing to moms continue to pop up daily. Marketers and advertisers are constantly trying to reach this powerful group, who are not just strong in number, but in purchasing [...]
Tags:marketing to moms·moms and social media·moms online·social media campaigns
